What will be the biggest wedding trends in
2012? Without a doubt, we will continue to see the economic downturn impact how couples choose to marry. Even those who aren’t greatly
affected are likely to tone down their wedding plans to appear
less extravagant. We’ll also see the trend towards eco or green weddings continue along with more do-it-yourself weddings and destination weddings combined with planned holidays.
Here are my predictions for the coming year's wedding trends:
Social Media Broadcasting
As unappealing as it might be to some, many couples are choosing to update their relationship status via social media right at the altar. Initially seen as tacky, it's becoming more acceptable, particularly for younger, social media savvy couples. Updating your relationship status on Facebook or Twitter typically prompts a wave of celebratory congratulations and well-wishes from family and friends - who could resist?
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| Social media marital status updates are becoming popular |
Do-it-yourself
The upside to tough economic times is that couples might take on more of the wedding preparations themselves. Tough times often spark a renewed interest in home-made arts, crafts and cooking. Couples can make their
own wedding invitations, decorations and wedding cakes or enlist the help of willing family and friends. Instead of hiring musicians to perform at the wedding,
couples could call upon friends and family to lend their vocal and musical
talents. A spin-off of the do-it-yourself approach is that it can make a wedding an even more meaningful and memorable event.
Less Extravagance
It was well reported that the royal wedding of Prince
William to Kate Middleton that took place in 2011 was toned down in light of
the economic downturn. The couple’s choice to arrive at Westminster
Abbey by car was seen as a way to appear less lavish than arriving in the
traditional horse-drawn royal coach gilt with gold. An increasing number of couples are questioning the expense of their wedding day and looking for ways to trim the budget. There are many ways to simplify a wedding while maintaining a romantic and celebratory atmosphere. From reducing the guest list to forgoing the stretch limo, couples are focusing on what's important to them rather than putting on a show.
Holiday Wedding
Destination weddings continue to grow in popularity despite
the economic downturn. Rather than booking special trips for their weddings
however, a growing number of couples will combine a destination wedding with an
already planned holiday. We’re also likely to see couples opt for lower key
affairs such as elopements and intimate ceremonies and celebrations shared with
only the closest of family and friends. Couples might also choose destination
wedding locations closer to home to reduce the out-of-pocket expenses of guests
they want at the wedding. An Australian couple might choose the Gold Coast or Vanuatu instead of Hawaii or Tahiti and a UK couple might choose an English
castle over one in mainland Europe.
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| Vanuatu is a popular & affordable destination wedding location |
Off-the-wall / Unique
As couples seek to break with tradition and make their wedding unique, there’s an increase in the number of couples
choosing off-the-wall wedding themes and venues. This is likely to continue as
more alternative venues realise the potential market. I reported earlier in the year that
McDonalds in Hong Kong had begun offering couples the chance to marry in-store.
You can now get married underwater in many locations around the world, and if a
ceremony venue with a bird’s eye view of London sounds perfect, why not
consider marrying aboard the London Eye? Couples also want to be able to make
their wedding unique by incorporating their favourite things into their wedding
ceremony.
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| Hong Kong McDonalds' menu includes the 'McWedding' |
Green / Eco-wedding
Wedding couples are becoming increasingly aware of the environmental impact of their wedding resulting in a boom in the eco and green wedding industry. Eco weddings embrace the concept of sustainability by consuming less resources, using recycled items, and minimising your carbon footprint in as many ways as possible. Second-hand wedding gowns have become more popular as has choosing wedding wear that can be worn again at other occasions. Serving food that has been produced locally and sustainably, as well as choosing planet-friendly meat-free menus are other ways to go green.
Which of these trends will you be following in 2012?
Destination: Wedding - A guide to planning the destination wedding of your dreams is available in paperback and digital formats at Amazon (UK), Amazon (USA) and from www.destination-wedding-book.com.
